What is a requirement for customers to qualify for Every Door Direct Mail (EDDM)?

For customers to qualify for Every Door Direct Mail (EDDM), they must adhere to specific mailing requirements that facilitate efficient local marketing. The requirement of mailing 5,000 or fewer flat-sized mail pieces is significant because it balances accessibility for small businesses and organizations with the USPS's operational efficiency.

By limiting the mailing volume to 5,000 pieces, EDDM allows customers to reach multiple addresses in a chosen area without needing a mailing list. This is particularly beneficial for smaller businesses aiming to promote their services or products locally without the extensive costs and efforts involved in traditional direct mail campaigns. The specified maximum also helps streamline the processing and delivery of these mailings by ensuring they can be managed effectively within the postal service's logistics.

In contrast, other options suggest lower or different criteria that do not align with EDDM's guidelines, making them unsuitable for qualifying under this program.